Sell the feeling, never technicalities.

Sell the feeling, never technicalities.​
​Why feelings play a big role in your sales funnel.

———————

Ever wonder how creators like Iman Gadzhi, Andrew Tate, & Dan Koe sell a lot of products online and keep doing that?

Because they understand one simple thing:

Feeling goes further than technicalities.

Take Andrew's "The Real World" for example.

I'm in it and I have to say it lives up to the promises.

On the website of TRW they say: "Money Making is a Skill. We will teach you how to master it."

That's their hook, this does a few things.

1. Makes you interested

2. Gives you an guarantee

3. Shows what everyone wants, make money

The foundation to what it does it makes you wanna read more and learn.

Of course not everyone joins, but around 150.000+ people did.

"But how do I get that many people to my site or even consider working with me?"

That's the first step of the funnel, "Discovery"

You can do this by 1 of 3 ways:

• Content​
  (Free to spread across social media platforms.)

• Ads​
  (Paid but if done right, it has a lot of day-one potential)

• Physical Ads​
  (Paid and best for copywriting based businesses in local areas.)

In my opinion, a personal brand is the best opion (content).

Why?

Because its free and has unlimited networking potential.

Just look at Tate once again.

His personal brand on X has 10.7 Million followers.

He converted around 1% of his audience and TRW costed* $49 a month.

What if you converted 1% of your audience with an high ticket offer?

(*It's now $99 a month since the price change since the 9th of June*)

Anyway...

Either of those 3 are good, but content is the best, especially if your business is online.

-

Quickly!

Whenever you start your personal brand, have these things in check:

• Clear Profile Picture of Your Face

• Simple Banner Linked to Your Offer or Skill

• Bio that explains, what you do, who it's for, and a few personal touches

Then for content, post:

• Growth Content
  (To grow overall audience)

• Nurture Content
  (To create a better relationship between you and your audience)

• and Competence Content
  (To show your specific skill or offer)

These 6 things I just mentioned are the foundation of, not a general personal brand, but an authority.

What's the difference?

The difference is that one has loads of followers and the other loads of cash.

Simple.

-

Anyway, I'm getting off track.

In order to make an offer worth buying you must understand that people won't buy if there isn't an emotion involved.

Here is an example:

My first hook for my offer: "Premium for Coaches, Freelances, & Business Owners"

Is there any emotion? No.

It may spark some curiosity, but other than that it doesn't at all.

My current hook: "Scale Your Income with a Custom Sales Funnel"

This hook actually sparks some emotion.

How?

Because everyone wants to earn more money, and that's what it says, and thats what I will deliver.

You need to sell the feeling, not technicalities.

Interested in my offer btw? Then let's talk on Telegram.

Don't want my help?

Then use Ai, it's very helpful with the right questions.

In order to sell you need to ignite the flame of emotion.

Just a little is enough.

-

This was the newsletter, I hope you've found inspiration and now know how to sound your offer better.

Next week you will receive a newsletter on "Personal Branding" with some new insights from me and other creators.

See you next week, God bless,

-Wytze